Corporate Rebranding: When Entities Change Names

Legitimate companies rebrand occasionally — but serial rebranding, where an entity changes its name every few years, is a recognised fraud tactic. It allows operators to shed negative reviews and start fresh with each new identity. The Corinth Group investigation documents at least five sequential corporate identities over 12+ years.

Why Entities Rebrand

The internet makes it easy for potential victims to search for reviews and complaints. For a fraudulent operation, negative reviews are a business problem — each complaint makes it harder to attract new clients. Serial rebranding solves this: by changing the entity name, the operator resets the search results. The old complaints remain attached to the old name, while the new name presents a clean slate. Victims searching for the new name find nothing, because the complaints were filed under previous names.

The Corinth Rebrand Chain

Third-party complainants and public registry records document at least five sequential identities for entities associated with Martin Walter Model: APAHML (Hong Kong), Arcis Consortium, Curatio Capital, Corinth Group, and most recently Three Tuns. Ripoff Report #1134964 (March 2014) was filed under the Curatio Capital name. By 2016, the same complainant patterns appeared under the Corinth Group name. UK Companies House records confirm that entities originally named "Corinth" were renamed to "Three Tuns" between 2022 and 2023 [Companies House, UK].

Swiss Registry Evidence

Swiss commercial register records (Zefix) document the renaming of Swiss entities. Corinth Investment Holdings AG (CHE-102.223.770) was previously "Photo Max Wagner AG" and then "Centra Investment AG" before receiving its current name. CCG Curatio Capital Group AG (CHE-108.684.891) became "C - Capital Group AG" in April 2025. Each Swiss AG in the network was a pre-existing dormant company acquired and renamed — a pattern that both obscures the entity's actual operational history and avoids the scrutiny of new incorporation [Zefix, Swiss Commercial Register].

How to Track Rebrand Chains

To investigate potential rebrand chains: search Zefix for previous company names using the CHE number; download Companies House filing history and look for name change resolutions; search complaint platforms for all previous names, not just the current one; and check whether the same directors appear across entities with different names. In the Corinth case, the connection between identities is visible through the persistence of key individuals — Jurate Kairiene as sole signatory of all Swiss entities, Alec Theunissen as UK director — across multiple rebrand cycles.

Key Facts

• 5 sequential identities: APAHML → Arcis Consortium → Curatio Capital → Corinth Group → Three Tuns
• Each rebrand coincides with accumulating complaints under the previous name
• All 6 Swiss AGs were pre-existing dormant companies acquired and renamed
• UK entities renamed from 'Corinth' to 'Three Tuns' between 2022 and 2023
• Same key individuals persist across all rebrand cycles

Complaint Reports

People Involved

Related Entities

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